"Delivering Member Value"

"Delivering Member Value on the Golf Course," by Bill Yates, featured in Club Management Magazine, February 2002. Bill shares insights about how to recognize eroding value and take the right steps to improve value for price paid.


[excerpt] "Think of it this way: For many clubs, a round of golf is the club's major product, the primary reason to belong. Therefore, every single round of golf provides a 'moment of truth' for management and staff. And so every round must provide a consistent opportunity to deliver the highest quality product the club has to offer - an unforgettable golfing experience."   --Author Bill Yates


Click here to read the full article.


  • "Magnifique!"

    Alexis Davet, General Manager

    Golf de la Grande Bastide, Provence
  • "You’ve made a great difference. I always recommend you to other courses."

    Frank Jemsek, Owner

    Cog Hill Country Club, Illinois
  • "Thanks to you, the pace of play was better than it’s been in years, even during the Thursday and Friday rounds."

    Dawn Coe-Jones, LPGA Tour Player

    U.S. Women's Open Championship, Pumpkin Ridge, Oregon

Client Courses

  • The Open Championship

    Muirfield GC, E. Lothian, Scotland

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