June Tip for Owners and Managers: Measure day-to-day success by revenue, not number of rounds!

June Tip for Owners and Managers: Measure day-to-day success by revenue, not number of rounds!

Several years ago, an old friend, client and highly successful multiple course owner commented to me, “I’ve never filled out a bank deposit slip that had space for entering ‘Number of Rounds.’”


Interesting! To put it another way…when daily success goals at your course are focused only on number of rounds, it’s almost impossible to pay enough attention to the quality of the playing experience. What actually happens is that your management team is incentivized to squeeze in players. And an overpacked course - as opposed to a full course - is the perfect recipe for bottlenecks, frustrated customers and long, long round times.


But when success at your course begins to be measured by revenue, you will be more focused on round time consistency and quality that can be delivered group after group throughout the day, and things will begin to change. You’ll find that: 1) you can now fill previously empty afternoon starting times at premium value, 2) you will reduce the need for the customary discounting necessary to lure golfers into the early afternoon spots, 3) your course will be full not just in the morning but all day, 4) you’ll keep round times down, 5) your reputation for quality and value will grow, and 6) you’ll generate more revenue!


Listen to my friend…you’ll increase your player loyalty and your revenue. And both you and your customers will be smiling a lot more.



Tip by Bill Yates, Pace Manager Systems


  • "We cut more than 30 minutes off our average 18-hole round."

    Dane Bohrer, PGA, General Manager

  • "Our pace of play is much better and our members love it."

    Alice Plain, PGA, Director of Golf

    Vail Golf Club, Colorado
  • "Bill Yates is the Guru of pace of play."

    Paul Spengler, Executive VP

    Pebble Beach Golf Links, California
  • "Bill Yates unquestionably provides the most enlightening analysis of pace of play I have ever seen."

    Terry Florence, Director of Golf

    Wild Dunes Golf Resort, South Carolina
  • "What Bill did for us was fantastic. Every golf course should adopt his approach."

    Rod Cochrane, General Manager

    Predator Ridge Resort, British Columbia
  • "I can’t thank you enough for what you’ve done for us."

    Shawn Smith, Director of Golf

    Pebble Beach Resort, California
  • "It’s the best money I’ve ever spent. It’s like you’ve given me an additional course to use."

    Perry Cooper, Golf Manager

    Jasper Park Lodge, Canada
  • "We have now put 3:57 on all our range balls."

    Alan McGregor, General Manager

    St Andrews, Scotland
  • "Your training sharpened our focus on quality."

    Nathan Stith, Director of Golf

    Doral Golf Resort and Spa, Florida
  • "Thanks to Pace Manager, we can now communicate with each other and our guests with facts."

    Brian Shaw, Head Golf Professional

    Doonbeg Golf Club, Ireland
  • "Our members and guests couldn’t be more pleased!"

    Cary Corbitt, Director of Sports & Operations

    Harbour Town Golf Links, South Carolina
  • "Your program was not an expense; it was a sound investment."

    Terry Boldt, Golf Division Manager

    City of Calgary Municipal Courses, Canada
  • "Magnifique!"

    Alexis Davet, General Manager

    Golf de la Grande Bastide, Provence
  • "You’ve made a great difference. I always recommend you to other courses."

    Frank Jemsek, Owner

    Cog Hill Country Club, Illinois
  • "Thanks to you, we have experienced two magical years of smooth flowing golf and exceptional pace"

    Steve Harker, Mgr. Performance Excellence

    Osprey Ridge at Disney World, Florida
  • "We continue to see marked improvement and exceptional quality."

    Gregg Lindquist, General Manager

    Desert Willow Golf Resort, California
  • "Thanks to you, the pace of play was better than it’s been in years, even during the Thursday and Friday rounds."

    Dawn Coe-Jones, LPGA Tour Player

    U.S. Women's Open Championship, Pumpkin Ridge, Oregon
  • "The pace of play in this championship was better than it has ever been."

    David Pepper, R&A Championship Comm. Chair

    The Open Championship, Muirfield, Scotland

Client Courses

  • Amelia Island Plantation

    Amelia Island, Florida

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