"You Think You're Not a Factory? Think Again!"



“You Think You’re Not a Factory? Think Again!” by Bill Yates in the Summer (Winter in the Northern-Hemisphere) 2016 issue of Golf Industry Central Magazine, gives a heads up to course owners and managers that they are indeed in the business of producing a product…every day…for every playing guest or member. “Just because you don’t wake up in the morning, grab your lunch pail and head off to the plant doesn’t mean you’re not in the manufacturing business,” says Yates. “You absolutely are.”

 

Yates points out that the “product” of golf is the golf experience provided to anyone who spends time at a golf facility, and the memory they take away with them. The good news is that a course has many opportunities each day to create a high quality product; i.e. a fantastic golf experience. So what’s the bad news?

 

[excerpt] “What isn’t great news – for you or for your customers – is when the product isn’t high quality. It isn’t great news when the golf experience you deliver day after day is…well…below par. Or maybe it’s only good between 8 and 10 am. You’ll know your product isn’t high quality when the pace and flow of play are poor: when everyone tees off 20 minutes late, when you see players waiting on every hole, when round times are way too long, or when you have to discount rounds beginning at noon. You’ll know your product isn’t high quality when you hear a steady stream of complaints about pace of play, or when you feel the pain of seeing another course with a better product begin taking over your customers.      –Author Bill Yates

 

This article is full of tips for course owners and managers about how to be sure the product is all it should be at your course.

 

Click to read the full article.

Testimonials

  • "Your training sharpened our focus on quality."

    Nathan Stith, Director of Golf

    Doral Golf Resort and Spa, Florida
  • "We cut more than 30 minutes off our average 18-hole round."

    Dane Bohrer, PGA, General Manager

  • "Thanks to you, the pace of play was better than it’s been in years, even during the Thursday and Friday rounds."

    Dawn Coe-Jones, LPGA Tour Player

    U.S. Women's Open Championship, Pumpkin Ridge, Oregon
 

Client Courses

  • Hong Kong Golf Club

    Hong Kong, New Territories

More than 150 courses around the world use Pace Manager Systems. view all...

 

Getting Started

Click here for more information about what we can do for your course.