"You Think You're Not a Factory? Think Again!"



“You Think You’re Not a Factory? Think Again!” by Bill Yates in the Summer (Winter in the Northern-Hemisphere) 2016 issue of Golf Industry Central Magazine, gives a heads up to course owners and managers that they are indeed in the business of producing a product…every day…for every playing guest or member. “Just because you don’t wake up in the morning, grab your lunch pail and head off to the plant doesn’t mean you’re not in the manufacturing business,” says Yates. “You absolutely are.”

 

Yates points out that the “product” of golf is the golf experience provided to anyone who spends time at a golf facility, and the memory they take away with them. The good news is that a course has many opportunities each day to create a high quality product; i.e. a fantastic golf experience. So what’s the bad news?

 

[excerpt] “What isn’t great news – for you or for your customers – is when the product isn’t high quality. It isn’t great news when the golf experience you deliver day after day is…well…below par. Or maybe it’s only good between 8 and 10 am. You’ll know your product isn’t high quality when the pace and flow of play are poor: when everyone tees off 20 minutes late, when you see players waiting on every hole, when round times are way too long, or when you have to discount rounds beginning at noon. You’ll know your product isn’t high quality when you hear a steady stream of complaints about pace of play, or when you feel the pain of seeing another course with a better product begin taking over your customers.      –Author Bill Yates

 

This article is full of tips for course owners and managers about how to be sure the product is all it should be at your course.

 

Click to read the full article.

Testimonials

  • "We cut more than 30 minutes off our average 18-hole round."

    Dane Bohrer, PGA, General Manager

  • "Our pace of play is much better and our members love it."

    Alice Plain, PGA, Director of Golf

    Vail Golf Club, Colorado
  • "Bill Yates is the Guru of pace of play."

    Paul Spengler, Executive VP

    Pebble Beach Golf Links, California
  • "Bill Yates unquestionably provides the most enlightening analysis of pace of play I have ever seen."

    Terry Florence, Director of Golf

    Wild Dunes Golf Resort, South Carolina
  • "What Bill did for us was fantastic. Every golf course should adopt his approach."

    Rod Cochrane, General Manager

    Predator Ridge Resort, British Columbia
  • "I can’t thank you enough for what you’ve done for us."

    Shawn Smith, Director of Golf

    Pebble Beach Resort, California
  • "It’s the best money I’ve ever spent. It’s like you’ve given me an additional course to use."

    Perry Cooper, Golf Manager

    Jasper Park Lodge, Canada
  • "We have now put 3:57 on all our range balls."

    Alan McGregor, General Manager

    St Andrews, Scotland
  • "Your training sharpened our focus on quality."

    Nathan Stith, Director of Golf

    Doral Golf Resort and Spa, Florida
  • "Thanks to Pace Manager, we can now communicate with each other and our guests with facts."

    Brian Shaw, Head Golf Professional

    Doonbeg Golf Club, Ireland
  • "Our members and guests couldn’t be more pleased!"

    Cary Corbitt, Director of Sports & Operations

    Harbour Town Golf Links, South Carolina
  • "Your program was not an expense; it was a sound investment."

    Terry Boldt, Golf Division Manager

    City of Calgary Municipal Courses, Canada
  • "Magnifique!"

    Alexis Davet, General Manager

    Golf de la Grande Bastide, Provence
  • "You’ve made a great difference. I always recommend you to other courses."

    Frank Jemsek, Owner

    Cog Hill Country Club, Illinois
  • "Thanks to you, we have experienced two magical years of smooth flowing golf and exceptional pace"

    Steve Harker, Mgr. Performance Excellence

    Osprey Ridge at Disney World, Florida
  • "We continue to see marked improvement and exceptional quality."

    Gregg Lindquist, General Manager

    Desert Willow Golf Resort, California
  • "Thanks to you, the pace of play was better than it’s been in years, even during the Thursday and Friday rounds."

    Dawn Coe-Jones, LPGA Tour Player

    U.S. Women's Open Championship, Pumpkin Ridge, Oregon
  • "The pace of play in this championship was better than it has ever been."

    David Pepper, R&A Championship Comm. Chair

    The Open Championship, Muirfield, Scotland
 

Client Courses

  • Harbour Town Golf Links

    Hilton Head, South Carolina

More than 150 courses around the world use Pace Manager Systems. view all...

 

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